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Google Business Profile self-audit

Review the practical details that make a local business profile clearer and easier to maintain. This runs locally in your browser; it does not access Google, change your listing, verify ownership, or predict Maps rankings.

Operational checks

How to use the audit

  1. Compare every field with the information customers see on the website and other owned profiles.
  2. Use the most accurate primary category and list only services the business actually offers.
  3. Confirm hours, service area, phone, website, ownership, and duplicate listings before changing promotional content.
  4. Keep photos current and ask real customers for honest feedback without incentives or review filtering.
  5. Recheck the live profile after approved changes; this browser tool cannot confirm what Google publishes.

Important limits

This is a self-audit, not a Google API integration or a ranking score. Check each item against the live profile and Google’s current policies before publishing changes. Never use fake locations, reviews, photos, categories, or service claims.